Infodemiology
Because science doesn’t speak for itself, infodemiology can help.
Infodemiology Can Help
With an increasing number of individuals seeking health and science information online, the widespread proliferation of misinformation on the internet and social media has become a well-documented phenomenon.
Critica’s approach involves applying an epidemiological public health model to misinformation. Just as epidemiologists are trained to trace diseases that threaten public health, Critica trains infodemiologists to find and address hotbeds of misformation.
Our public health approach to counteracting science denial stems from the philosophy that a person’s information environment is a social determinant of health. Social determinants of health are the conditions under which people live and work that impact health outcomes.
In order to address an information environment filled with science denial, Critica trains infodemiologists in motivational interviewing techniques, which they use to respond to individuals spreading misinformation in an empathic and evidence-based way.
Below you’ll find some of Critica’s own training materials and links to other resources that infodemiologists may find useful. To learn more about our studies, follow the button below.
Training
Critica provides training to healthcare organizations, public health organizations, educators, health departments, and clinicians to enhance stakeholder engagement with reliable information.
Health Communication
To improve health communication, our theoretical foundation, methodology, and intervention outcomes have been the subject of various peer-reviewed papers published by our team.
Vaccines
Critica’s work includes a crucial aspect of instilling trust in safe and effective vaccines. In order to enhance vaccine communication, we offer helpful resources which you can view by following the button below.
Work with Critica
Contact us if you are interested in having Critica work with you to develop a training for your institution.