Critica works to ensure better health decision-making.
Founded by Drs. Sara and Jack Gorman, authors of the groundbreaking title Denying to the Grave, the Critica team includes scientists and social scientists who draw upon our backgrounds in public health, social science, psychology, and medicine, as well as quantitative and qualitative research expertise.
We are a group of scientists and social scientists who counteract science denial.
Critica develops and tests methods of counteracting science and health misinformation in order to improve public health and advises major public health organizations about health and science communication. Our work is grounded in the belief that everyone everywhere has the ability to make truly informed and unbiased decisions about health.
The Critica team is composed of experts in medicine, sociology, psychology, public health, and neuroscience who believe that everyone, everywhere is capable of making rational decisions about health and safety. Critica also develops and tests new methods of counteracting misinformation about health and science and advocates for the inclusion of scientific evidence in public policymaking. We invite all people who are concerned about scientific evidence, accuracy, and correct information about health to join us.
Current Commentaries
The Critica Protocol
An increasing number of people obtain information about health and science online. There is also a well-discussed and researched mass dissemination of misinformation throughout the Internet. This means that in order to counteract misinformation about health and science, it is necessary to consider approaches that do so on social media and other Internet platforms. Arguing scientific issues in the traditional media or at conferences is useful but clearly insufficient.
Why the Mifepristone Case Matters So Much: A Safe and Effective Drug is Being Reviewed by the Federal Courts
Posted in Reproductive Rights
Why the mifepristone case has broad implications for other medications and treatments approved by the FDA and what might be coming next.
Equity & Merit: A Debate
Posted in Diversity
Our education director Dr. Peter DiCaprio discusses recent debates in the areas of equity and merit.
A New Vaccine Is Approved for RSV: What Are the Anticipated Concerns?
Posted in Vaccines
What everyone needs to know about the new RSV vaccines for older adults and pregnant people.
Critica trains individuals and organizations on how to combat misinformation and how to communicate more effectively about science and health.
Critica has developed a method of intervention in the spread of health and science misinformation and has trained hundreds of people on this method—with great results. We have also consulted with numerous organizations to assist them with honing and improving their health and science communication efforts. Interested in bringing Critica to your organization? Contact us to learn more!
Contact UsOur Partners
A brief explanation of our health and science communication work at Critica and our approach to counteracting misinformation. You can read more about our protocol for responding to misinformation here.
