About Critica
Who We Are
Critica is a nonprofit organization dedicated to rational health decision-making and improving health communication. Our team–led by Drs. Sara Gorman, David Scales, and Jack Gorman—includes scientists and social scientists who draw upon backgrounds in public health, social science, psychology, and medicine, as well as quantitative and qualitative research expertise.
Mission
Grounded in our expertise in human emotion, behavior, health, and neuroscience, Critica’s mission is to develop and test new methods of advancing public understanding of scientific evidence, improving health decision-making, and promoting the use of scientific evidence in public policy-making.
Vision Statement
We believe that everyone everywhere has the ability to make truly informed and unbiased decisions about health and safety.